Amazon Product Sponsored Brands API
Amazon displays Sponsored Brands on the product page. These are paid brand placements that include product listings with title, link, rating, reviews, price, image, brand_logo, headline, and more.
When SerpApi encounters Sponsored Brands, they are added to the JSON output as the sponsored_brands array.
The API endpoint is https://serpapi.com/search?engine=amazon_product
Head to the playground for a live and interactive demo.
API Examples
Sponsored Brands overview
{
...
"sponsored_brands": [
{
"position": 1,
"asin": "B0796G222F",
"title": "BROOKLYN COFFEE Whole Bean, Italian Dark Roast (5lb) Extra Strong, Delicious Taste, Heavenly Aroma - Fresh Bulk Coffee Beans Roasted Weekly in NYC",
"link": "https://aax-us-east-retail-direct.amazon.com/x/c/JIg8u5i5mG-c_5Wwzsv67a4AAAGc926iDgEAAAH2AQBvbm9fdHhuX2JpZDQgICBvbm9fdHhuX2ltcDEgICBxPkWm/clv1c_ek-wBQfWbcbaXT1XZzuQgo-tjwzCf_uwwQ-NwBNovQcEO470YIc2DSgZ8BcSkum5X_GvKGhiVVtqqyIbr9ZpfglWW_7uIwyDEh1ZdK_-wK4iXyjbxyzlEHwoQ7sXTsbFx9GTXy-vRy9MUKRsTmwm-czTAF2YGtzqk8LAZzcJbMYs8Ul_mS8zncGER1gtN74t5ZRbx4vLFbRK18x3noO49xL_eWOxZP2iEyb8OpsPVh_gwT44ypZ5iCG3PZI6uuMQJ7Omcd-JBznoG0hdORpS09jgu3qP9lH6rv1bpWMIt_6SWcVVrprAeafTHBfvdUcbEIfYdBXl42XEJj9dpYgyeB2ri4Zj000Ne0_zsRs7V39WH0COxUGVtA8a5ueAWtjOzpuo2J8hHGADGNschQ1VQaQDaY1Vmm4jN_YlG5e0jFddkVe_iUkhtt-Vp2sctqZweWeQx1tC6FBABLHD53IXOHf5yguRUQe7SPbHyTPN9yW5Mng1WcCcwDuWcLlFNlQu6IpJX7WGab1vKOffCS8oQsMXZvDt5jhjOUd4Nu8Sqhv19nADe0nbgcb-2OznQZo2--UchDMgRcZcAHWvdR16Q6M29pVQo8FrY0wLM_3RT3n6UdsLhN_iJelGMx5g0IKKSpDOn5SHC3eS60ptbxJjkCDMyE0x--kj9IyHjLE2BcHdjMFuRE_uZYBw4nkrqCX_9vr8BfXZM6lQC2R0S6ikmAA2yLb2wsf7POj-bjtr320h2Xeva4L41LE5CZ6zsfPWiqYPL4Ees2nnmn2zKk32IywhoLaKcKd3ERWtE9EW-CYyOUgVIdcaNfjbLmTQPrxzG6X4YP0P5Ddk-LmWp61VkEeyPwmhfXdv8egEwnyWDA2z4gNYj2id3EI2ybFgVKJwpHL-dMqCYEPNl2Rx3j-23vsRirQ4aYqMyutiivyVr4F0BQ07V_BY6yoIdPGEdGinU9AtLPMwT4PCPBdNtGX2yK6CXGf1zzEg_ySY8iN4ulKI6E2MG34rDJVybZDDzrBC_InRwDSdu43RqYEIRMVLm4OSc_U1Y8VdV4kiyY_E4MiloGRIT5woZj-P5ni7J4mm4z89_MIQOTzVX5ByfLDEqO5k0NpcbJoSjrtzprshwb63V_hTqmZl8VE-XjTUnZa57t-Dkv9Jzn8EJSY81ghWP-Qcw5q4OnCHZF_yNwLj_wJI3Zl_1u8-JVCXb2qsNioiNejnHlITAM7dWGUt5R_0HKZFNasH-w0XSVfLlJtXWGbrJmRbhLGAXo0HNxZN-oHJJsCJceAbBxpocBOKlIoBR8Jj90QQcHV_5Otro6pADA4MVnNpmYpACZhBWnzQjAI8r-JGpQ_y2DXcq721uM9Mbh6ClOb00Yfe3hJ9DDCB-leH2TKzSgpOO5iokAazFAydsqQEV8ujB7zB7Telm61d4R_FNSc5Vk0kqjME1_SAbXS4QhIiC5oP0C-HMFhIP78XRz4xaIQJzfaDV8MTC5x96axHo6E7wXct8Tv_1k9AsORcIJKtKuHQJGA_APFElXSse4o/https://www.amazon.com/dp/B0796G222F/?_encoding=UTF8&pd_rd_i=B0796G222F&pd_rd_i=B0796G222F&ref_=sbx_be_s_sparkle_ssd_cta&pd_rd_w=lvmPO&content-id=amzn1.sym.ccb770a9-35d1-4af6-8af2-bcbd12656fbb&pf_rd_p=ccb770a9-35d1-4af6-8af2-bcbd12656fbb&pf_rd_r=NFTNXKZR9X979XG0AS8R&pd_rd_wg=rDqJW&pd_rd_r=3117fba5-878e-4486-854b-bb6eae52bb6a",
"link_clean": "https://www.amazon.com/dp/B0796G222F/",
"serpapi_link": "https://serpapi.com/search.json?amazon_domain=amazon.com&asin=B0796G222F&device=desktop&engine=amazon_product&shipping_location=US",
"thumbnail": "https://m.media-amazon.com/images/I/41BFytr3GML._AC_SR100,100_QL65_.jpg",
"video": {
"link": "https://m.media-amazon.com/images/S/al-na-9d5791cf-3faf/61413c0d-7766-4171-bcb5-20353d635798.mp4/productVideoOptimized.mp4",
"thumbnail": "https://m.media-amazon.com/images/S/al-na-9d5791cf-3faf/61413c0d-7766-4171-bcb5-20353d635798.mp4/r/THUMBNAIL_360P_FRAME_3_CAPTURE_2.JPG"
},
"rating": 4.4,
"reviews": 9130,
"price": "$59.99",
"extracted_price": 59.99
},
{
"position": 2,
"asin": "B07334QQ17",
"title": "Cameron's Coffee Roasted Whole Bean Coffee, Organic Breakfast Blend, 32 Ounce",
"link": "https://aax-us-east-retail-direct.amazon.com/x/c/JOCa9GNazci3ygws4frpuhIAAAGc926iDwEAAAH2AQBvbm9fdHhuX2JpZDQgICBvbm9fdHhuX2ltcDEgICAXPGjw/clv1c_ek-wBQfWbcba3U4JGFWvP6gye5L7mEYl3eSApwb2_kfF7JM-vAex_IAtE6pP8npfIgec_YVgZyWJDO5A-2b4MISFvz9atbc0_8m0_dtl7-8XJJiBPcz5De_578O3AmMeWZRbVaVNoZsqtxqf6MwCO9DcstXcz6X68sZzwz-43vL5mh9clXmPx80EExySuAamkcCT9isJHLRK39BvGmBa-Gi5v9n-viJjV2f4BJMCqXmkrfGmkvliFdMBVT0NzqIqvHEBeOWd3ZV4_muOOfMYcrA-vEOPtAZd3-wDLo6X2PE2p2ypooiiPzitzHus4J4XOR9D0tpjS4PElQVPcmSIvcRSV-r7LEf2yXrjoyHkPoR-EVlmQOmXHEdSJt03Tm4nZ-agNA9rgU4BvM1z0U4MAKwCZVQShMI4gDzCxa43E8Q5BticP1vDEx4QRmeO7xrkPKtwfZqAIKAITRHF7jjki8IMCIsoN7RAUdJHJyyeJz4_xm5fwouYjzv-sOUjadm4k48LrFHFrm68sdSjl6DURVMGElTYwjecE0QP9TISO7T4OH795nJA053HHbiAJkkYDAPDAVsOTYVcyNpMf4xEBOea545wVLILLGx4O4mmuPgowyvdwgqglp4hTRjAl1yK9kDzq57lOj0Vsc-uIUB9WybccgnXSgoVVrZE5YlhN83mXzF728mSXbxm6ui9RRZHfvTczmemMxHaEG7ZcetrrtLsgr07ecrKo78MN79RhF1T9jxgLJFH3FCiSCDC6FLWXXtw_OuCyR-oAoTDMt8dG4XT4iQQ_3ssVWih3gMy5wM3vV8336iVR5upYJaMN1OM3oNqWc2ZFQTQgzm2RYQ603rEBVubotsAS2yCAFBoWybTLFwMpDg4YPO18jVujtCDU5jUB-X18SwtbHHhw-uerWh0IGRoTTxdCLXGrudOCkefBtgfFPFlWAzmgsXOptNOfN-z-dBozwqB5PKrmVOlM1r9_RanQIFaof6H06aCFEAfx1NQ7ujEUU0ag7gnLH7b9UNFOqY04ejwm8_qu5dG4UhoaKtkxAjKAjJsDCkTg4H08wib9ap58FfK4zirZgs2lnH5j3MTV9jhEhkB1iRPg0Sk0etkPuWeaFeWOuCBy5ib15bEA2bUE0VtU5taxgtKvF7mGA8UXWq4kmGaTrnDDgLPF4rwbSMpOASOFSGNi8abJ87dEJaaJDuvQ1u50ax1sGMbwKqim_v4WvJZ9qUdHnl8XXya1K_Orv1Rv_CPQi9-nBZzX_joqkGrcDqpTVkP3unOPYxd-iAp7g3sVCtuoajPiMnmniHeojqH4kctUNqdRmqO1EhN6MkuTVDUImrQA4vYi_O307jdF_8ZNaJnQj9BeTdt2fQWnVsZe2bCjO2VGrq-vmwuLaRA4kaLBLfF41-z_tzpTme3PNgurr2voUEjknQffhPyQs8bkjxN8TWEh_OsK1mVom61b6ZgueG_ronUqcLNTuno1OPoRW0IE404xbajZ5qSO5E/https://www.amazon.com/dp/B07334QQ17/?_encoding=UTF8&pd_rd_i=B07334QQ17&pd_rd_i=B07334QQ17&ref_=sbx_be_s_sparkle_ssd_cta&pd_rd_w=lvmPO&content-id=amzn1.sym.ccb770a9-35d1-4af6-8af2-bcbd12656fbb&pf_rd_p=ccb770a9-35d1-4af6-8af2-bcbd12656fbb&pf_rd_r=NFTNXKZR9X979XG0AS8R&pd_rd_wg=rDqJW&pd_rd_r=3117fba5-878e-4486-854b-bb6eae52bb6a",
"link_clean": "https://www.amazon.com/dp/B07334QQ17/",
"serpapi_link": "https://serpapi.com/search.json?amazon_domain=amazon.com&asin=B07334QQ17&device=desktop&engine=amazon_product&shipping_location=US",
"thumbnail": "https://m.media-amazon.com/images/I/315Jaz392RL._AC_SR100,100_QL65_.jpg",
"video": {
"link": "https://m.media-amazon.com/images/S/al-na-9d5791cf-3faf/54299ecf-78df-474b-8b7e-be806eae81bd.mp4/productVideoOptimized.mp4",
"thumbnail": "https://d1f0esyb34c1g2.cloudfront.net/transcode/AssetLibrary/AssetLibrary/amzn1.assetlibrary.asset1.0f38ddc4fd407bd6c3b1645fb2d9e357:version_v1/afed35ac-35ed-417b-aed0-c38fde668649/1666626619760_THUMBNAIL-360P-FRAME-3-CAPTURE-2.0000001.jpg"
},
"rating": 4.4,
"reviews": 275
},
{
"position": 3,
"asin": "B0F2BCBLSL",
"title": "Stone Creek Coffee Dark Roast Whole Bean Coffee – 12 Ounce (Pack of 1) – Smooth Fresh Roasted Coffee Beans with Dark Chocolate Tasting Notes, 3 Volcanoes Dark Guatemala",
"link": "https://aax-us-east-retail-direct.amazon.com/x/c/JE2BsrXG7h1Zr8BkxbxDojwAAAGc926iEAEAAAH2AQBvbm9fdHhuX2JpZDQgICBvbm9fdHhuX2ltcDEgICCn9M0e/clv1c_ek-YBQvWbcba3k4JGFWvP6gye5L7mEaFXDKBpAb2_uctyJ4BfKzzoekFKyxM8gLa9Ayc_YVQObPsSG2sw5YBPuoDpNtyXAeDchgq4ZT2Xuy1w9mASkPkBGoYgrj3KNrgnzkHtoFV6a6RpmYEIF1E7XDZpeksVlUjFsbx6cdiTKc-GJyBCuOAxY1WuyPY-L0bBMJv5E1Ph9cI-0T_NuyL4CudlJod5MeQzzimvGIrps4-wTQhugGKBPjzE3Hpedfp6TBcuZaNJg-UFOf2uWgrb-_q8WgJE1-SKHwuoeR0eHM8wLdRv56htmsfdvdSC1n9OoOF76s4gnUOjLCLFRakh6BLY5MDvcAsja2vlMTOsWhj9r5ztsVXmu_qO1phkIuyVWOFfrZKP3VbfEbH-I5iTrke7zDNw3DSfFgfBlXjeYj8B5JzRRR8IiFRINB3AQaF_j8hqdzdPM4McmwsL-mWGgNwthDF8dyLk2wI-dzAI-xmiZef9wUIxh6FWeJQ0JNR_fIcpLJZBQY1rYTrukw4aNvaOmX-l_5yj-rxIEVxW9fGAUjL-xr5AE-f3IXGElDY7i1GjOkLszsUkwRtlx35wBiKRrHBYD5zh1P15Cvh4VgK3lE8yBwQI4S_XH4gmb3EddPA6ObiHzqPUCQpSc7P1Ua-BpeXbT1NeWKYkVC0jBrXE13tCHHufBn-eQiQX_UXk1FaZIEvQLhHwyLKqVRCty3apZr_SrPUElgPn_-B2pmPhKDs9854jNIHLejdMSQXuaoyz7s1SLPIGUXynY9MNDHB8WNY9QpECYU0An9abIBQ7WL9o2_01-jjQCw02FWPYCM04Xjo7bDIyAUJRQJSoVpheEeOqxrAS4R-salZ7uGMYqfKY_UbuT72fVKeIgNYp_6xF6ztUsZQZjE7mrBNE9Nf7RDQDouCWA_UYtDY8aVpTBTJx6VPXfJ1lCQMtTVR4RG9e_yAtYDxpFuFrkQqj87hlq-WyQH0hk2ePcpJahZXPL-SbuXErV6kHLcbhU7geqXAByJMz6xJIINtq75ulxU3BaIYi9Wncs2lTld02AptCFfWkNDikc3sMWSKqPHrT0vbF6HcLmFFaIBWCQzpjiNa2TKLtlTMMBGD-aPH3MW6eX1szWlJIB5SMHzwzXH4ULMvoPh7BRfiieag-99U64KTj3cRDrYzOU3priUbdpfXmQFg24i6fg62a8yzfBv0FpZMXFf2vkRezVGdSwUgAMmSFP1xxppkB-vCZic4B8x5FxfsF-oHa8ayPcAjfElNqPeJIuQgv7S7ITjH8Wk-cNgeujiBaH_TK9cDSEhipaRpps_xZI9LcCq0DOy6kNY7k5DzPd6qFv8i3J8fsqHocyLhSNHTiUFNO74maQ5P8hp69pE6TawACSqAG9wMhP1CkcrMwkOSBjQEYQe21NXt0uKCFQVQq0tjlSRnxsNI7pRZKszDIpvVHKajD4_flcGn7VttQv5GBYDeeN3ZrPTLtICtfjefkyDknxjys9ZR_HO7LsrojCqSrSSdx6mthoW3MMLNYdv8uqPEzg/https://www.amazon.com/dp/B0F2BCBLSL/?_encoding=UTF8&pd_rd_i=B0F2BCBLSL&pd_rd_i=B0F2BCBLSL&ref_=sbx_be_s_sparkle_ssd_cta&pd_rd_w=lvmPO&content-id=amzn1.sym.ccb770a9-35d1-4af6-8af2-bcbd12656fbb&pf_rd_p=ccb770a9-35d1-4af6-8af2-bcbd12656fbb&pf_rd_r=NFTNXKZR9X979XG0AS8R&pd_rd_wg=rDqJW&pd_rd_r=3117fba5-878e-4486-854b-bb6eae52bb6a",
"link_clean": "https://www.amazon.com/dp/B0F2BCBLSL/",
"serpapi_link": "https://serpapi.com/search.json?amazon_domain=amazon.com&asin=B0F2BCBLSL&device=desktop&engine=amazon_product&shipping_location=US",
"thumbnail": "https://m.media-amazon.com/images/I/41oVWF5wKlL._AC_SR100,100_QL65_.jpg",
"video": {
"link": "https://m.media-amazon.com/images/S/al-na-9d5791cf-3faf/c082a9e0-83a6-4a70-b82a-66e4290fcd41.mp4/productVideoOptimized.mp4",
"thumbnail": "https://m.media-amazon.com/images/S/al-na-9d5791cf-3faf/c082a9e0-83a6-4a70-b82a-66e4290fcd41.mp4/r/THUMBNAIL_360P_FRAME_3_CAPTURE_2.JPG"
},
"rating": 4.4,
"reviews": 82,
"price": "$20.79",
"extracted_price": 20.79
},
...
],
...
}
JSON structure overview
{
"sponsored_brands": [
{
"position": "Integer - Position in sponsored brands list",
"asin": "String - Amazon Standard Identification Number",
"title": "String - Product title",
"link": "String - Brand page link",
"link_clean": "String - Clean product link without tracking parameters",
"serpapi_link": "String - URL to SerpApi search",
"name": "String - Brand name",
"image": "String - Brand image URL",
"brand_logo": "String - Brand logo URL",
"headline": "String - Brand headline",
"thumbnail": "String - Product thumbnail URL",
"video": {
"link": "String - Video URL",
"thumbnail": "String - Video thumbnail URL"
},
"rating": "Float - Product rating",
"reviews": "Integer - Number of reviews",
"price": "String - Product price",
"extracted_price": "Float - Extracted numeric price",
"old_price": "String - Original price before discount",
"extracted_old_price": "Float - Extracted numeric original price"
}
]
}